Part of the Alliance Data (NYSE: ADS) family of businesses

Deliberately Different

Who we are

Marketing and loyalty experts.

As providers of branded credit cards for top companies, it’s easy to assume we’re simply a bank – but the truth is, we’re so much more than that. Focused on growing our partners’ sales (rather than building our own portfolio), our team of experts is on the cutting edge of marketing, loyalty and data-driven insights – making us relationship builders who drive results and create connections. That’s deliberately different, and that’s exactly who we are.

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We are a proud part of the Alliance Data (NYSE: ADS) family of businesses.

Alliance Data Card Services and LoyaltyOne® make up the Alliance Data family of businesses. As leaders in loyalty marketing solutions, Alliance Data’s businesses help clients create and increase customer loyalty through solutions that engage millions of customers each day for some of the world’s most recognizable brands.

Our Culture

A strong foundation.

Our culture of caring shines through our talented, passionate associates every day. Together, we bring to life the core values that are the foundation of our success.

  • Build Trust

  • Work Together

  • Communicate Openly

  • Innovate and Create

  • Teach and Learn

  • Give Back

  • Have Fun

Giving Back

Our community commitments.

At Alliance Data, we believe it's essential to give back to the communities where we live and work - in fact, it's built right into our core value of giving back. Our generous associates contribute their time, talents and resources to our communities across the country, making a true difference.

We partner with a number of local and national organizations, in addition to our long-standing relationship with United Way, to give back in the three core areas of children, education and hunger (as detailed in the boxes below).

If your organization is interested in applying for funding, please send us an email at

Supporting the well being of children
We commit to meeting basic needs for children to thrive and grow, contributing to their overall health, safety and well-being.
Improving education outcomes
We commit to providing resources to improve education outcomes, helping to develop and prepare underserved youth for the challenges and opportunities of today and tomorrow.
Increasing access to healthy food for the hungry
We commit to providing emergency food assistance to neighbors struggling with hunger and to seeking out long-term solutions to fight food insecurity for those who are unsure where their next meal may come from.

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