Part of the Alliance Data (NYSE: ADS) family of businesses

Brand and Customer Centricity

By being deliberately different, we deliver richer insights, more relevant connections and greater engagement for our brand partners and cardmembers.

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What we do

Tailored marketing and loyalty solutions.

Through our branded credit programs, we’ve been creating brand loyalty for more than 30 years. From our unique retail heritage, we learned the importance of being brand- and customer-centric – knowing our brand partners and their customers better than anyone else. Our partners benefit from unmatched customer insights and analytics, capabilities driven by innovation and a customized approach to growth. Plus, each of our programs is tailored to our partner’s brand and their unique cardmembers. It’s how we support our Know more. Sell more.® promise, each and every day.

By being deliberately different, we deliver richer insights, more relevant connections and greater engagement for our brand partners and cardmembers.

Let's connect

What we offer

Our Products

  • Private label

    Since day one, we’ve been the experts at private label credit, tailoring branded programs for some of the world’s top brands. That’s because retail is in our DNA – no one in our competitive set knows it better than we do. Time and time again, we’ve proven that we drive sales, build loyalty and add value for our partners.

  • Co-brand

    The objective of our co-brand partnerships is clear: to grow our partners' businesses. We do that by attracting more customers, retaining more cardmembers and getting them to spend more. Through our investments in marketing, technology and innovation, we reach customers in just the right moments, creating lasting loyalty that keeps them coming back.

  • Business

    The techniques may be different, but the goal is the same: to provide business customers with more reasons to purchase, and purchase more often with you.

Our Capabilities


Through our cutting-edge loyalty platform, MosaicConnect™, we reach customers at key moments throughout the customer lifecycle - earning, keeping and enhancing their brand loyalty.

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We know that every customer interaction is an opportunity to connect - that's why we use innovative, powerful acquisition techniques to turn customers into brand-loyal cardmembers.

Digital and Mobile

By investing in technology and innovation, we ensure our brand partners are at the forefront of digital and mobile solutions that connect with customers wherever and whenever they're ready to engage.

Here to help

Customer Care

Customers are at the heart of the Alliance Data business, and our award-winning Care Centers are dedicated to creating a positive experience for them in every interaction. Through our best-in-class approach to customer care, we serve as an extension of our partners' brands and enhance their cardmembers' loyalty.

Our Care Centers are in the top 5% of all U.S. call centers in the credit card industry and recently received their 12th "Center of Excellence" designation from BenchmarkPortal - an unmatched accomplishment in our industry. This prime ranking is reserved for only the top 10% of surveyed centers.

Industries served

Brand Partnerships

Alliance Data is a valued partner to many of the world’s most recognizable brands – partnerships that allow us to tout an industry-leading 98% brand partner renewal rate. While our roots are in retail, we’ve applied our expertise to an ever-expanding list of brand partners across a multitude of industries and verticals.

  • Specialty Apparel
  • Jewelry
  • Travel
  • General
  • Department Stores
  • Furniture
  • Online Merchants
  • Home

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