Part of the Alliance Data (NYSE: ADS) family of businesses

Brand and Customer Centricity

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By being deliberately different, we deliver richer insights, more relevant connections and greater engagement for our brand partners and cardmembers.

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What we do

Loyalty and payment solutions

Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty. Using the industry’s most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data has been helping partners increase sales and provide greater value to their cardmembers for more than 30 years.

By being deliberately different, we deliver richer insights, more relevant connections and greater engagement for our brand partners and cardmembers.

Let's connect

Brand Partnerships

Alliance Data is a valued partner to many of the world’s most recognizable brands. While our roots are in retail, we’ve applied our expertise to an ever-expanding list of brand partners across a multitude of industries and verticals.

What we offer

Our Products

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  • Since day one, we’ve been the experts at private label credit, tailoring branded programs for some of the world’s top brands. That’s because retail is in our DNA – no one in our competitive set knows it better than we do. Time and time again, we’ve proven that we drive sales, build loyalty and add value for our partners.

  • The objective of our co-brand partnerships is clear: to grow our partners' businesses. We do that by attracting more customers, retaining more cardmembers and getting them to spend more. Through our investments in marketing, technology and innovation, we reach customers in just the right moments, creating lasting loyalty that keeps them coming back.

  • The techniques may be different, but the goal is the same: to provide business customers with more reasons to purchase, and purchase more often with you.

Our Capabilities


SelectCheckout℠ eliminates the need for a physical credit card to complete an online purchase or use your rewards. Simply put, it gives cardmembers a quicker, more user-friendly checkout experience.

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Welcome cardmembers by building connections.

When it comes to loyalty, each moment matters – that’s why our innovative acquisition capabilities leverage every interaction to turn customers into highly engaged cardmembers.

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Earn customers’ loyalty and keep them coming back.

We create lasting brand engagement by getting cardmembers to spend more, more often, through meaningful rewards and memorable interactions.

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Make it easy and earn their trust.

Customers are looking for an experience that’s simple, convenient and secure. That’s what we consistently provide, from managing their account to redeeming rewards and making payments.

Data matters. It drives everything we do at Alliance Data, and it always has.

What makes us different is our dedication and focus to data and all its possibilities. That’s why we created our Analytics and Insights Institute. It’s a testament to the importance we place on helping brands navigate an ever-changing landscape.

Our in-house data scientists and strategy team work with the most predictive data and industry-leading toolsets to reveal insights that stretch far beyond customer shopping behavior.

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Customer Care

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Customers are at the heart of the Alliance Data business, and our award-winning Care Centers are dedicated to creating a positive experience for them in every interaction. Through our best-in-class approach to customer care, we serve as an extension of our partners' brands and enhance their cardmembers' loyalty.

Our Care Centers are in the top 5% of all U.S. call centers in the credit card industry and recently received their 15th "Center of Excellence" designation from BenchmarkPortal - an unmatched accomplishment in our industry. This prime ranking is reserved for only the top 10% of surveyed centers.

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