Part of the Alliance Data (NYSE: ADS) family of businesses

Brand and Customer Centricity

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By being deliberately different, we deliver richer insights, more relevant connections and greater engagement for our brand partners and cardmembers.

Let's connect

What we do

Know more. Sell more.®

Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty. Using the industry’s most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data has been helping partners increase sales and provide greater value to their cardmembers for more than 30 years. It’s how we support our Know more. Sell more.® promise, each and every day.

By being deliberately different, we deliver richer insights, more relevant connections and greater engagement for our brand partners and cardmembers.

Let's connect

What we offer

Our Products

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  • Since day one, we’ve been the experts at private label credit, tailoring branded programs for some of the world’s top brands. That’s because retail is in our DNA – no one in our competitive set knows it better than we do. Time and time again, we’ve proven that we drive sales, build loyalty and add value for our partners.

  • The objective of our co-brand partnerships is clear: to grow our partners' businesses. We do that by attracting more customers, retaining more cardmembers and getting them to spend more. Through our investments in marketing, technology and innovation, we reach customers in just the right moments, creating lasting loyalty that keeps them coming back.

  • The techniques may be different, but the goal is the same: to provide business customers with more reasons to purchase, and purchase more often with you.

Here to help

Customer Care

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Customers are at the heart of the Alliance Data business, and our award-winning Care Centers are dedicated to creating a positive experience for them in every interaction. Through our best-in-class approach to customer care, we serve as an extension of our partners' brands and enhance their cardmembers' loyalty.

Our Care Centers are in the top 5% of all U.S. call centers in the credit card industry and recently received their 13th "Center of Excellence" designation from BenchmarkPortal - an unmatched accomplishment in our industry. This prime ranking is reserved for only the top 10% of surveyed centers.

Our Clients
Industries served

Brand Partnerships

Alliance Data is a valued partner to many of the world’s most recognizable brands. While our roots are in retail, we’ve applied our expertise to an ever-expanding list of brand partners across a multitude of industries and verticals.

  • Specialty Apparel
  • Jewelry
  • Travel
  • General
  • Department Stores
  • Furniture
  • Online Merchants
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Our Capabilities


Through our cutting-edge loyalty platform, MosaicConnect™, we reach customers at key moments throughout the customer lifecycle - earning, keeping and enhancing their brand loyalty.

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We know that every customer interaction is an opportunity to connect - that's why we use innovative, powerful acquisition techniques to turn customers into brand-loyal cardmembers.

Digital and Mobile

By investing in technology and innovation, we ensure our brand partners are at the forefront of digital and mobile solutions that connect with customers wherever and whenever they're ready to engage.

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