Part of the Alliance Data (NYSE: ADS) family of businesses

Rules of engagement: Alliance Data’s associates make the difference in company growth

Technology, automation, and data continue to reshape our lives and make everyday business challenges easier to tackle. But it’s important to remember in this age of evolving technology that it’s the people who really make the difference when it comes to a company’s ultimate success.

At Alliance Data, we invest in our associates because they drive our success. They’re our most valuable asset—that’s why associate engagement is at the heart of how we do business every day. According to Hay Group, high levels of employee engagement can boost revenue growth by up to two and a half times. To us, associate engagement isn’t just about measuring the enthusiasm of our workforce on a regular basis. It’s a concentrated effort to build an environment that empowers our associates. We aim to keep our Alliance Data family connected, aligned, and working together toward the same goal, no matter where the business takes us.

What does associate engagement look like at Alliance Data?

For the past 10+ years, we’ve consistently had over 90% of our associates respond to our annual Associate Engagement Survey, with scores that exceed those of high-performing companies by almost 10%. The feedback is pretty straightforward—associates who are the most engaged have a leader who cares, feel they can grow with the company, and understand how their role makes a difference and connects to the bigger picture. We focus our engagement initiatives on these areas.


The factors that drive engagement are consistent, but our environment is always evolving.

While the organizational culture and leaders must create a foundation that supports and advances associate engagement, what fundamentally drives engagement translates beyond our professional lives. As we help leaders think about those core fundamentals, we ask them to think back to a coach, professor, or mentor who truly brought out the best in them. Inevitably, we hear very similar experiences across many different roles—these role models truly cared about their personal growth and helped guide them toward their goals.

In such a high-growth company, things change rapidly as we work to provide value to our brand partners and cardmembers, deliver on our promises, and structure for growth. So, it’s critical that we actively listen to our associates to gain their views on key business issues and potential barriers of engagement.


That’s why we keep the lines of communication open with our associates at all times.

Our annual survey isn’t the only way we check in with our associates. We keep the conversation going with our monthly ACT pulse survey. ACT is a tool we use to gain insights from associates in real time. Associates who opt into ACT provide their essential perspective on key topics related to the associate experience and business initiatives. By sharing their points of view, they make a direct impact on giving us a well-rounded understanding of associate opinions. This not only leads to increased engagement; it also provides valuable insights used to make data-driven business decisions. In just one year, 42% of Alliance Data associates signed up to have their voices heard, and we currently receive about a 70% response rate each month.


We work hard to attract, retain, and grow talent.

One of our organization’s key imperatives is “Grow Together.” Our associate engagement data shows that associates who believe they can grow their careers are six times more likely to be engaged. With this in mind, we established many of our associate development programs—part of this Grow Together initiative—on a foundation of relevant and challenging learning opportunities for associates at all levels and stages. Our career experience programs provide associates with the broader exposure to our business that they need to be successful in new and evolving roles, and to realize their full potential.

Alliance Data’s 7,200 associates bring our brand promise of Know more. Sell more.® to life every single day. As we set our sights on continued growth, we remain very committed to building on our culture.

If you’re interested in joining the Alliance Data family, take a look at our current opportunities and connect with us today. 




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