- Online click-and-pay experience makes it easy for cardmembers to shop their favorite brand without a physical card; sign-in once and shop effortlessly during return visits
- Wallet-like approach allows cardmembers to instantly take advantage of rewards from their store-branded credit card loyalty program, inspiring larger basket size
- Seamless payment experience combined with rewards redemption drives online conversion and deepens brand loyalty
COLUMBUS, Ohio, October 23, 2017 – Alliance Data’s card services business, a premier provider of private label, co-brand and business credit card programs, today introduced SelectCheckoutSM, a new capability that makes it easier to pay with a brand’s private label credit card during online checkout. Designed to put the customer first and reduce shopping cart abandonment, it allows cardmembers to redeem rewards and pay with their store-branded credit card with a simple click of a button. While credit card networks and payment providers have similar solutions for storing a customer’s credit card credentials securely online, Alliance Data is one of the first to offer a custom and scalable store-branded capability for private label card programs that uniquely connects the card’s rewards program to the card payment experience online.
Since SelectCheckout is retailer-branded and customizable based on a brand’s needs, it elevates awareness of their card program and builds loyalty and tender share. In addition, cardmembers can see their available credit and rewards information, and redeem rewards while making a purchase, increasing shopping cart conversion. Customers will see how close they are to their next reward, inspiring a bigger basket size. This new payment solution is desktop-, tablet-, and mobile-optimized to provide a consistent and seamless experience across all channels, and requires minimal effort for integration into a brand’s existing e-commerce site. Additionally, SelectCheckout removes the need for retailers to store credit card data online.
“Checkout is a critical—and easy—opportunity for a brand to make a positive impression on a customer, driving conversion,” said Sheryl McKenzie, vice president of products and capabilities for Alliance Data’s card services business. “Typically when using other payment options, customers are disconnected from their loyalty program, meaning they must have a promo code available to redeem rewards and their store credit card information to earn new rewards. Today, customers are shopping on the go and it simply isn’t convenient to stop and look for these items. SelectCheckout integrates it all online for customers—it’s a simpler, more rewarding way to pay.”
From Cart to Confirmation in Four Easy Steps
Retailers’ current online checkout process has an abandonment rate as high as 77 percent. There are a number of reasons why, from customers not having credit card information or a promo code on hand to frustration with filling out lengthy order forms. With SelectCheckout, the customer can checkout easier. After a one-time sign-up, customer information such as name, shipping address and card information is auto-filled so fewer keystrokes are necessary. Customers may view progress to the next reward. Selecting “Keep Me Signed In” eliminates the need to log in again, ensuring even faster checkouts during future visits.
SelectCheckout is convenient for private label cardmembers to use with just a few simple steps. The customer:
- clicks SelectCheckout option at checkout;
- enters credit card account user name and password during the initial visit;
- selects available reward(s) to redeem;
- views order details, rewards status and remaining credit line available, places order… and earns more rewards for the purchase.
“We work hard to provide innovative solutions to our partners that increase transaction size and build brand advocacy,” said Jami Dewolf, chief marketing officer for Alliance Data’s card services business. “SelectCheckout provides the convenience and immediacy that shoppers crave, and it’s easy for brands to implement. It’s all about eliminating barriers throughout the customer journey, from acquisition to long-term loyalty.”
About Alliance Data’s card services business
Alliance Data’s card services business is a leading provider of tailored marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their cardmembers. We offer private label, co-brand, and business card products to many of the world's most recognizable brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by leveraging unmatched customer insights, advanced analytics, and broad-reaching innovative capabilities. It's how we deliver increased sales to our partners, build enduring loyalty to their brands, and provide more value to our cardmembers. Alliance Data’s card services business is a proud part of the Alliance Data enterprise. To learn more, visit www.KnowMoreSellMore.com or follow us on Twitter @Know_SellMore.