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Alliance Data’s Card Services Business Identifies 10 Trends for 2017

COLUMBUS, Ohio, October 27, 2016 -- Alliance Data Systems Corporation's card services business (, a premier provider of branded private label, co-brand and business credit programs, today released its second annual “Now, New, Next” report, a forecast of the top 10 trends impacting the retail industry in 2017. The free report is available for download at


With one in five American adults holding a credit card issued by the company for one of its more than 145 brand partners and with access to vast proprietary data assets, Alliance Data has unique insights into the shopping habits of consumers across all retail categories.


“In looking at the trends ahead for retailers, we know that relationships are still at the heart of building enduring loyalty,” said Jami Dewolf, chief marketing officer of Alliance Data’s card services business. “What we are seeing across all verticals is that the way to build those relationships is richer than ever with emerging tools, techniques and technologies.”


The “Now, New, Next” report takes a comprehensive look at the evolving needs of the consumer, key considerations for brands as they attempt to assess trend applicability and how brands then respond through service, engagement and connectivity. The following three trends are a sampling of the 10 included in the report:


  • NOW: Members Only.  Pay-to-play loyalty and engagement as well as membership-based programs which provide perks and elevated brand experiences are becoming more common. If the early entrants into this space are successful, it will expand and change the fundamental way brands and customers engage.  


  • NEW: Inside the Box.  Brands are evolving how they think about their four walls and what’s within them, significantly shifting the paradigm on what a “store” needs to be. This shift is impacting merchandise strategies, store formats and experiences based on customer needs and lifestyles.


  • NEXT: Rise of the Machines.  Brands are beginning to deploy technologies with advanced cognitive capabilities that allow flesh and blood store employees to be everywhere and do everything the customer needs. Artificial Intelligence is here to stay!


“The opportunities to leverage these insights to create compelling experiences and engage more customers with a brand has never been greater,” Dewolf said. “With a customer-right approach and commitment to harnessing the insights that data can provide, retailers can deliver richer customer relationships that result in greater spend by even more loyal customers.”


For more information about how Alliance Data can help brands grow sales and increase loyalty, visit


About Alliance Data’s card services business

Alliance Data’s card services business is a leading provider of tailored marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their cardmembers. We offer private label, co-brand, and business products to many of the world's most recognizable brands across a multitude of channels.

We uphold our Know more. Sell more.® promise by leveraging unmatched customer insights, advanced analytics, and broad-reaching innovative capabilities. It's how we deliver increased sales to our partners, build enduring loyalty to their brands, and provide more value to our cardmembers. Alliance Data’s cards business is a proud part of the Alliance Data enterprise. To learn more, visit or follow us on Twitter @Know_SellMore


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