In a time when online commerce is posing a threat to traditional department stores, many are closing their doors. Yet the iconic family-owned retailer, Boscov’s Department Store, stands out as an exception. They are thriving with increased sales, growing accounts, and are opening additional stores each year, setting the bar in their industry. The reason: they put building customer loyalty first.
Boscov’s partnered with Alliance Data to learn more about their current and potential customers’ needs, and how best to reach them to boost brand loyalty and drive sales. They needed an innovative approach to their loyalty and credit card program—and Alliance Data’s collaborative strategy helped them build it.