Today’s customer expects you to meet them where they are — in the moment and at a moment’s notice. That’s why responsiveness is key when it comes to providing a smooth and fluid customer experience in any channel on any device — a frictionless brand experience. You can have a great web presence, but if it doesn’t translate to a mobile platform (optimization), it’s much more difficult for a customer to engage with their favorite brands when it’s most convenient for them. It’s a matter of understanding customers and being respectful of the way they want to be engaged.
In a recent survey of those who have shopped a retailer’s website, almost two-thirds have ended their interaction because a site was not mobile-optimized. Further, four out of five respondents indicate that it is Very or Somewhat Important that a retailer’s website be mobile-optimized. This isn’t a nice-to-have anymore. It’s a must-have for brands.
To meet the ever-changing and ever-growing expectations of today’s customers, Alliance Data is constantly working to deliver great experiences and features for our cardmembers — on behalf of our brand partners. Our goal is to help brands provide a frictionless experience from application to account management. And that includes our branded online account management tool, Account Center.
Our Account Center is the platform behind all our brand partners’ credit card programs. It is enhanced regularly to improve the overall online and mobile customer experience. An online tool that gives users the flexibility to apply for credit, manage their accounts, and more, Account Center now provides a consistent and optimal user experience from any device, anywhere, anytime.
In addition to providing a better user experience, and allowing cardmembers to stay closely connected with their favorite brands, Account Center also provides brands the opportunity to extend marketing campaigns, messages, and branding at yet another touchpoint. Whether it’s adding a banner ad for a new product launch, embedding a branded video from YouTube, displaying targeted marketing messages and offers exclusively to cardmembers, or more, the idea is to use Account Center to increase brand engagement and sales.
And, it’s about meeting customers where they are — imagine them checking their rewards balance in store and seeing just how much they need to spend for that next reward, or finding their new rewards certificate online and feeling excited to spend more because they feel valued. Or, maybe they confirm they have enough available credit to make that big, must-have purchase…while waiting in line.
Customers want to be able to do all of that and so much more. In the moment and at a moment’s notice. And Account Center is another tool that Alliance Data provides our partners to make it happen, giving their cardmembers a fluid, frictionless brand experience.