Work, weather and weight gain leave consumers needing some MEtail therapy.
When the decorations are packed away, friends and loved ones have departed and families are back in their regular routines, a bit of a post-holiday let down occurs for many people. At least that’s the case for 87 percent of those who participated in Alliance Data’s Beating the Blues Retail Survey*.
Lifting their spirits
To improve their mood and bear their return to the daily grind, people’s thoughts turn to a variety of distractions, including vacation planning, health and home improvements — along with some shopping! Whether it’s to take advantage of end-of-season sales (64 percent), use gift cards they received as holiday gifts (41 percent) or get the items they really wanted for Christmas but didn’t receive (27 percent), more than a quarter of consumers surveyed (27 percent) indicated that they plan on swiping or clicking their way to raising their spirits.
According to the survey, when consumers hit stores — virtual or otherwise — they’ll be shopping for themselves (79 percent) versus others. Tim Sweeney, senior director of predictive analytics and market & customer insights at Alliance Data, sees this time of year as an ideal opportunity for retailers to appeal to how consumers are feeling now that they have the time to focus on themselves as they recuperate from their hectic holiday happenings. “Shoppers spend the holiday season focused on everyone else, leading to a pent-up demand to finally make it about themselves. They also long for something else exciting to anticipate. With consumer confidence at an all-time high and a stack of gift cards to spend, consumers feel it’s the perfect time to treat themselves by getting active and healthy, getting back into a manageable routine and enjoying a little self-indulgence. Retailers that focus on making people feel good about themselves — from athleisure to accessories to decorative housewares — will be successful in getting shoppers off their couches and into stores, no matter the weather outside.”
*Based on an Alliance Data proprietary consumer panel of credit cardmembers.
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